One longtime reader, after seeing the above video at Instagram, wrote in moments later to cling to the original font. “There will be chaos!!” they said. “Why fix what ain’t broke?”
Point taken. But is it working? Are the logo and fonts working? Now that we are swimming with more sharks? Now that a newspaper (Times Union) actually refused to publish (and deleted!) the article about how some anonymous letter writer targeted 20+ businesses in Beacon, demanding they protest A Little Beacon Blog after we started covering Palestine?
(If you didn’t know about this, no worries…I didn’t publish it…I was too afraid of too many things to publish it…but this article will be published soon…)
The main takeaway from the reader’s warning of the font change was…Wow. The readers do care, and do feel that A Little Beacon Blog’s brand identity is part of their own. This is a heart-moving moment.
A Little Beacon Blog’s Original Logo Circa 2011 - Baby Blocks and Chickens
To ease the fear of the transition, I realized it is time to remind current readers of A Little Beacon Blog’s original logo. Only my mother may remember this logo, and when I wanted to change it, believe me, she lamented the change. This is back when A Little Beacon Blog was based in Blogger, which was Google’s free blog platform. When I changed the logo, I also changed the platform to Squarespace. We ported the content from Blogger to Squarespace and continued on.
The original logo was inspired by the blocks of art down by the Beacon train station that welcomed people leaving the train station. I was mildly obsessed with the letter blocks at the time.
A Little Beacon Blog took inspiration from those art blocks, to create baby blocks (pictured below). I had just had my first baby. Baby Brain was in full swing, and I was surrounded by gorgeously illustrated baby books.
The letter blocks sat on undeveloped property owned by a friend of then Councilperson George Mansfield. Through that arrangement, an art installation of the blocks was created. But when the developer was ready to build what is now the townhouse apartments on that land, the art blocks were removed.
As you can see from the video below of the original logo, the font was quite sophisticated. A sharp serif for the letters in the blocks, and a grown-up script that you might find on a fancy menu for the letters outside of the blocks.
I reassured the reader that I was not changing the name, but was tweaking the font.
“The font must be legible.”
True. True. However. People have taken A Little Beacon Blog to be their own. They have abbreviated it. Some called it “Little Beacon Blog” or “LBB.” This is an acronym I never imagined. People for years have been calling it “The Beacon Blog.” Which is an amazing honor, because how can we be The One!
One reader said, when the tipping point just began several years ago: “I guess you won’t be so little anymore.” I took that to heart, because while A Little Beacon Blog might and does grow, my fascination with little details that lead into big things remains.
Therefore, a question: does the word “little” have significance here? Would people miss it if the word “little” was omitted? I mean. I go back and forth on this. I love the word “little” in here. But. It does undermine the blog. I invites people to beat it up. On the other hand, that can serve advantageous as people underestimate it.
Therefore. The name will not change.
However, part of the name may hide in the cursive font for those of us who know what it says.