Advertising

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READERS HAVE A LONG HISTORY WITH A LITTLE BEACON BLOG

A Little Beacon Blog is one of the most widely read online publications in the Hudson Valley, with an integrated social media platform that keeps us close to our readers. Each month, A Little Beacon Blog gets more than 19,500 views/month from people directly from this area, as well as neighboring towns in the Hudson Valley. Farther afield, readers check in from as close as New York City's five boroughs to as far as Vermont and even California. Facebook views average 2,000 to 5,000 every week from a following of over 3,100 people, with more at Instagram, which has over 2,700, and on Twitter, where ALBB has several media followers. Over 1,100 people have subscribed to the newsletter. Says Dutchess Tourism after promoting an event held in our headquarters: "It's our absolute pleasure to support your efforts in Beacon, NY. It's one of the places that makes us #DistinctlyDutchess."

A Little Beacon Blog is syndicated on BeaconArts, and is a featured resource on the websites of The City of Beacon, Beacon's Chamber of Commerce, and BeaconCitizen. Local media, including Highlands Current, Beacon Bits, Newburgh Restoration, and Radio Woodstock, have featured A Little Beacon Blog to their readers and listeners.

Movers: People researching moves to (or within) the Hudson Valley come across A Little Beacon Blog during online research, and discover a community they want to be a part of. Thanks to our stories and unique, in-depth coverage of local businesses, they can easily picture life in Beacon. When they move here, they stay on as readers.

I found A Little Beacon Blog in early 2011 when we were living in a tiny Brooklyn apartment with a toddler and a dog. We were looking to move out of the city and A Little Beacon Blog gave me glimpses of life in Beacon. Now that we live here, I’m an even bigger fan of the blog! (A personal fave is The Things To Do In Beacon Guides.) It has been so cool to witness the continuing evolution of A Little Beacon Blog—it’s doing big things! 
— Tessa Dean, Mom

Shakers: Tourism organizations, influencers in social media circles, teachers, city officials and others read A Little Beacon Blog to stay current with the happenings in and around Beacon, and to find ideas for ways to improve the places they live. Says one official in a neighboring town: "I love A Little Beacon Blog. I read it to see how our city can improve based on what I see working in Beacon."

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I found ALBB when I was moving from Massachusetts. Through all my searching about what to do and where to go in Beacon, A Little Beacon Blog was everywhere I looked - and was the most informative, helpful and colorful source for how best to enjoy this wonderful city.
— Adri Cowan, Owner, Rogue Social and Social Media Manager for Marvel Comics

Residents: People living in Beacon, the core of our readership, enjoy following A Little Beacon Blog for the way we spotlight big stories that often go untold.

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I work in the city with a long commute and long hours, and I have two kids. On weekends, I just want to do fun local stuff, and A Little Beacon Blog is my go-to page to check out what’s going on in and around my town. I even added this link to my favorites and synced it to my calendar.
— Tabitha George, Mom

READERSHIP
21,500 views/month
3,570 followers on Facebook
3,745 followers on Instagram
1,500 newsletter subscribers

According to Google Analytics...
Monthly views: 21,500
Women: 63%
Men: 36%
Ages:
30% age 25-34
21% age 35-44
17% age 45-54
15% age 55-64
9.65% age 65+
4% age 18-24

Readers by State:
New York State: 81%
New Jersey: 2.95%
California: 2.14%
Connecticut: 1.93%
Massachusetts: 1.38%
Pennsylvania: 0.98%
Texas: 0.82%
Illinois: .60%
This is the top 10 states from our Google Analytics. The list goes on.

Readers by NY City/Town:
NYC: 30%
Beacon: 19%
Albany: 3.59%
Hopewell Junction: 3.43%
Fishkill: 2.62%
Newburgh: 2.55%
Poughkeepsie: 2.37%
Myers Corners: 2.10%
Wappingers Falls: 1.68%
This can mean that a Beaconite who works in Poughkeepsie is reading the blog in Poughkeepsie, and is measured at times there. A Little Beacon Blog is read by locals and visitors alike.

We've tailored advertising packages to fit different goals from different types of businesses. What you will find here is totally unique to how our publication works, how information reaches our readers, and what our readers respond to. Content for all advertising packages must pass our editorial standards, and must resonate with our readers. Each advertiser must be approved. Please contact us before purchasing to make sure your message will be a good fit with our readers.

AD PACKAGES AT-A-GLANCE
The advertising packages are explained below, but here is a brief list.

DESIGN OPTIONS

You can supply your own design, or you can use our in-house design service to design an ad for you. Please keep in mind that ads designed for print don't necessarily work for web. Websites are small, so the words in your ad need to be BIG. Our design agency is called Katie James, Inc. and can be hired to design your internal print and digital needs for flyers, social media, ads in other publications, your entire website or logo, and more.

Design Ad Fee (optional): $250
Design Ad Tweak (optional): $150 (if you ran an ad before, but need to change a date or minor detail)


AD Campaigns - THE PACKAGES


HEADLINE NEWS SPONSOR
Reach our readers as a supporting sponsor at large.

”A Little Beacon Blog was also able to help promote our Insurance business to the new audience of Beacon. With all of the changes going on in Beacon, it was hard to pinpoint a source that the incoming population would use. A Little Beacon Blog has been able to help us promote our business to the new population.” - Susan Pagones, Co-Executive Partner, Antalek and Moore Insurance Agency


FRIDAY FEATURES FOR SHOPS & RESTAURANTS
A Subscription Ad Campaign for Shops and Restaurants

This package designed specifically for retail storefronts & restaurants
found in The Things To Do In Beacon Guides (Shopping Guide & Restaurant Guide).
”Just wanted to reach out about the lovely feature this weekend (celebrating Independent Bookstore Day), we really appreciate the support. More than one person mentioned to me that they saw it, and just wanted to say THANKS!” - Annmarie, Binnacle Books


ART GALLERY GUIDE SPONSORSHIP
A Subscription Ad Campaign for Art Galleries

This package designed for art galleries in our Art Gallery & Second Saturday Guide and those who want to support them.


KIDS SPORTS GUIDE SPONSORSHIP
Sponsors Who Make Parents’ Lives Easier!!

Finding the sports teams to sign up for in Beacon is so hard!
A Little Beacon Blog is tackling it (pun intended, Beacon Bears) by organizing all y’all into one Kids Sports Guide. As new parents, we have learned that all of these sports teams opportunities are organized by parents serving on individual boards. So there is no one City destination to go to.
Save Parents. Sponsor This Guide.


EVENT PROMOTION
Great for event organizers who want to elevate and promote their event.


SPONSOR A GUIDE
Show your support for the community by helping A Little Beacon Blog produce the Things To Do In Beacon Guides with a lead sponsorship. We curate these Guides and list what we find for free. Guides include: Second Saturday Art Gallery Guide, Adult Classes Guide, Kids Classes Guide, Beauty Guide, Shopping Guide, Restaurant Guide, and Brunch Guide


SPONSOR AN ARTICLE
Show your support for an article by placing your logo on it. This is a great way to get behind a story with your support. Sponsoring an article in this way has long-term benefits, as your logo will be published with the article forever, giving it a great long-term value for the investment. This is a great way to support a certain subject or topic you care about.
If you want an article written about your business with lots of yummy pictures, see the “Branded Content” option below.


BRANDED CONTENT (SPONSORED ARTICLE)
A dedicated article written about your business, that you get to sign off on before it publishes. We write it with your direction and your marketing goals in mind.


REAL ESTATE LISTING GUIDE
For realtors looking to sell homes or commercial spaces.


JOB LISTING
Are you looking for great talent in the Hudson Valley?
You'll find several hidden gems of people with diverse skill-sets in the Hudson Valley. List your job on A Little Beacon Blog and reach our broad audience of readers who are looking for opportunities!