Example of an Andre the Giant themed sticker art campaign in Beacon, on poles and pipes around town. Now there is another one - with an octopus from HVAC company Shelter Air.

Shelter Air, the HVAC heating and cooling company from Garrison with their headquarters in Beacon above the Beacon Creamery at 134 Main Street, servicing Dutchess, Orange and Westchester Counties, has launched an André the Giant themed sticker art campaign. You’ve seen similar art in Beacon on pipes and poles (ideally not on City-owned or citizen-owned property). Now there is a new local bootlegged edition.

A long-time vision for founder Kimberly Sevilla, owner of the woman and independently owned HVAC company, the stickers are of the Shelter Air mascot and logo, the octopus. “I chose an octopus that shows people we are different,” Kimberly told Shelter Air’s newsletter subscribers. “Partly because I love how they look, but also as a nod to the old octopus furnaces that heated homes for decades. Eight arms reaching out to every room.” Kimberly’s husband, Enrique, a graphic designer, brought the logo to life with his design work.

A Little Beacon Blog sat down with Kimberly at Estilo Y Vino in Beacon to learn more about this inky design, which can now be seen on the I-84 exit ramp, a right of passage for businesses and expressionists.

What inspired you to use André the Giant as inspiration?

"I was deeply influenced by the early fanzine art of the 90s and watching Shepard Fairey's evolution in New York - seeing his work appear on walls and watching his artistic progression in real-time. In today's AI and computer-dominated age, I believe art with a human touch matters more than ever. There's something powerful about hand-made, tactile work that connects with people differently. I'm actually working toward creating a roller print for next year's steam roller event - it's a personal goal that embodies this commitment to physical, hands-on artmaking."

Why are signs important to you?

"Signs are visual anchors in our daily lives. They're woven into the fabric of a town - they shape what we see, how we navigate, and ultimately become part of our collective visual memory. I'm obsessed with the hand-painted signage of New York - there's an authenticity and craftsmanship in those signs that speaks to a different era of commerce and community. I'm actually putting this belief into practice by commissioning a hand-painted sign for our Shelter Air building on Main Street. In an age of vinyl wraps and digital printing, these hand-painted signs aren't just functional; they're cultural artifacts that tell the story of a place and the people who care about it."

Why is guerrilla marketing important to you?

"Guerrilla marketing requires heart and soul - it's something VC-backed companies struggle to replicate authentically. You can't just throw money at it; it demands creativity, personal investment, and genuine connection to your community. The cost is relatively low, but the challenge is high - it's far more engaging than simply paying for print ads. Plus, it's fun. There's an energy and immediacy to it that traditional marketing can't match."

Why is Beacon important to you?

"Beacon has an energy that reminds me of the East Village and Soho in their heyday, or early Williamsburg before gentrification took hold. It also reminds me of smaller cities where I've lived, like Frederick, Maryland, before urban sprawl took over. There's still space here for people to create and experiment - small independent shops, restaurants, artists' studios.

Octopus sticker on a computer inside the office of Shelter Air, above the Beacon Creamery.

“I love how fiercely Beacon protects small business - there are no malls or shopping centers here. It's a real city with real history - there's a rhythm and heartbeat to this place. I love how diverse Beacon is, both racially and economically. It's important for us to get to know people with views other than our own and share common ground - literally.

Spirit of Beacon and the festivals by the river are incredible ways to connect with the community, and the Friday dinners that Fairground is hosting bring people together in meaningful ways. I volunteer at Beacon's Backyard and I'm a member of the Sloop Club. I'm also a member of the DAR - Daughters of the American Revolution - and we hold our meetings at Madam Brett House, which is the oldest house in Dutchess County.

“There are deep, deep roots here. There's something deeply meaningful about volunteering for and showing up for people you see on the street every day. It creates a web of connection that's far more valuable than any midnight run to the city. There's some really cool stuff happening here - it's a place where community isn't just a buzzword, it's lived experience."

How many employees do you have, and what's their background?

"We have five employees on staff and we're growing rapidly. What's interesting is that all of them previously worked for private equity-owned firms where they experienced impersonal management styles that left them feeling disconnected. They've found something different here at Shelter Air - a more human approach to both the work and the workplace culture."

Shelter Air is a Member Sponsor of A Little Beacon Blog. Learn more about Shelter Air at their website and in A Little Beacon Blog’s Business Directory.