beBhakti Yoga Center Goes True Blue on Back Road

 New paint job for beBhakti Yoga Center.  Photo Credit: Katie Hellmuth Martin

New paint job for beBhakti Yoga Center.
Photo Credit: Katie Hellmuth Martin

 Matching marketing cards make it easy to find the business!  Photo Credit: beBhakti Yoga Center

Matching marketing cards make it easy to find the business!
Photo Credit: beBhakti Yoga Center

Bright colors on the outside of a building pretty much always signify that you'll find something interesting on the inside. Storefronts in any setting, city or town, must compete heavily for the attention of people walking by. That's especially the case when the business is not located on a beaten path, but on a nearby backroad instead. Such is the case for beBhakti Yoga Center, where founder Lauren Magarelli makes it easy to spot beBhakti-backed events and offerings with her signature blue on postcards, and now the building and fence posts! Look for it at 89 DeWindt Street in Beacon, which runs parallel to Main Street.

"There has been a wonderful community response to our yoga offerings, as well as the vibrant color of the logo," Lauren reflected when we reached out to learn about the inspiration for the blue. "We wanted the building to reflect these two positive energies and encapsulate that feeling of warmth and brightness while also being distinguishable. We hope the new paint will catch people's eyes and stir a curiosity to come in." The color was certainly a welcome hue after such a long, dreary winter.

Colorful Buildings in Beacon

homespun outside.jpg

beBhakti isn't the only Beacon building painted in vibrant colors. Homespun Foods has long been known for its signature red and orange, and the inside does not disappoint, with an artistic menu board on the wall, and more healthful illustrations throughout. Just down the street from Homespun is Ziatun, which added the color olive and a subtle amount of a bold eggplant purple to its palette when it first opened. And you know how we feel about petunias (thanks, Max's on Main!).

Marketing in a small city/town isn't easy, so using these boldly colorful moves can be a winning strategy, while making Beacon a more visually exciting place to live.

Just follow the blue cards, and you'll get to yoga in the studio or down at Long Dock!