A new business development popped up in Newburgh that A Little Beacon Blog is calling a “Perma Pop-Up” model.

What started with a canceled winter farmers market in Cornwall due to winter challenges has evolved into a semi-permanent opportunity for two friends: Eggbert’s Free Range Farm and the Shake and Grind, which has evolved to include other local vendors.

“It’s all about local supporting local,” the new owner of Shake and Grind, Leza, told A Little Beacon Blog in a recent video interview published below. Also pictured below are driving shots of businesses nearby the Algonquin Plaza, of which the Shake and Grind is located, so that you can get a feel for the strip that is Exit 37 off I-84.

Carrie Sabins, owner of and farmer at Eggbert's Free Range Farm, expanded on the genesis of her new Perma Pop Up location inside of Shake and Grind: “Leza and I are market vendor neighbors at the Cornwall Farmer’s Market. When they closed for that harsh winter, my customers in Newburgh were looking for a pickup point. If they ordered from me off our website. One of my customers was one of Leza's friends, and suggested I drop off her order at Shake and Grind."

ALBB's sister company Katie James Inc. also produces the marketing and branding for Eggbert's, leading Katie to suggest to Carrie to have a drop-off location at Shake and Grind for regular customers. "No, no, I don't want to put Leza out," Carrie responded. Instead, Carrie began popping up every Wednesday in the café, setting up her coolers of farm fresh food for sale.

But within a few weeks, Carrie was setting up a refrigerator in the store. Leza had offered her permanent floor space, where people could pay Eggbert's directly. "How will they pay? Put it in a jar?" the team pondered. "They could zip it through a QR Code!" Carrie already had a Venmo QR Code for her customers at market. The team at Katie James produced a giant magnet with different payment QR code options, including a way to shop the website for more options, and fridge store shopping was open.

Leza has expanded to include more local vendors who each post their QR codes with their merchandise, which includes local honey, self-published authors, a vintage clothing curator, bird feeders, and others.

In this video interview, Katie visits Carrie and Leza to check out the new magnet on the fridge, and interview them for the genesis of the idea.