"Total Beacon Immersion" from the Blog "Brooklyn Based" and Brooklyn Brewery - This Weekend


The Brooklynites are coming... The Brooklynites are coming!

Brooklyn Based, a blog based in Brooklyn that covers all things Brooklyn, hosts events called Immersions, where they lead people to new places and encourage them to shop, eat, drink, buy art, and fall into the culture of a new place. This time, they are leaving the comfortable life in the New York City area to come alllllll the way up to Beacon on Saturday, July 22, from 11:30 am to 6 pm (and probably over into Sunday for serious day-trippers who decide to sleep over).

How This Immersion Works

To city-folk (of whom I used to be one), this would be called going upstate. To a person looking at a map, this would mean venturing north a bit, but still being at the bottom of New York State in the Hudson Valley. For a simple $15-$25, participants in The Total Beacon Immersion will get to check in at Dia or the Visitors Center and be given WAM (Walking Around Money) and an Immersion deal card. This card is "a special card to redeem all sorts of magical deals, special specials and fantastic discounts throughout Beacon," as described by Nicole Davis, publisher of Brooklyn Based. Deals include a free Brooklyn Brewery beer at four of Beacon's bars: Baja 328, Towne Crier, Draught Industries, and Dogwood. Admission also includes a delicious lunch at either Draught Industries, Baja, The Vault, Stock Up or Meyer’s Olde Dutch. It all sounds too good to be true, but it is!

Beaconites Can Be Immersion Tourists Too!

Guess what? Beaconites can get in on this too and buy a ticket! Take the day off from being a resident and be a tourist in your own city, and enjoy the deals. Because the lunch and Brooklyn Brewery beer isn't all that Immersion participants get dialed into. There is art and shopping as well. And what a perfect time - during Beacon3D - the outdoor sculpture art exhibition featuring 11 pieces of art sprinkled throughout the city.

Where are the Deals?

Here is a map of all of the participating Beacon businesses offering deals to Total Beacon Immersion participants, and see a list with discounts here. Immersion-ites get 20% off all non-sale merchandise at Kaight and Style Storehouse, 20% off all jewelry at King + Curated, 20% off everything in Lauren + Riley, 25% off women’s shoes and handbags at Echo, and 15% off storewide at Utensil, to name just a few of the deals. (Don't know where these stores are? Check out A Little Beacon Blog's Shopping Guide for pictures, descriptions and addresses.) And, to help these car-less people get around, The Total Beacon Immersion team joined up with Lyft to bring you rides: Use code BBIMMERSION20 to get 20% off a ride around the event.

Major Press Coverage

Word is spreading as major publications have written about the Immersion experience, including Upstater, Hudson Valley Magazine, and Time Out New York. All this, right after Architectural Digest included Beacon's Main Street in its list of 15 of the most beautiful Main Streets across America.

Get your tickets here to further enjoy Beacon. $25 gets you lunch at the above restaurants (amazing), four Brooklyn Brewery beers (many cherries on top), and the shopping deals (guess you better have a day-drinking strategy). For $15, get the four Brooklyn Brewery beers and the deals. Our own designer of the Things To Do In Beacon Guides, Allie Bopp, will be holding down the check-in station at Dia: Beacon and The Visitors Center, so say hi to her! A Little Beacon Blog is not affiliated with this event, but did contribute to this article about Beacon at Brooklyn Based along with several other locals.

Have fun !