Advertising

demographics.jpg
 

READERS HAVE A LONG HISTORY WITH A LITTLE BEACON BLOG

A Little Beacon Blog is one of the most widely read online publications in the Hudson Valley, with an integrated social media platform that keeps us close to our readers. Each month, A Little Beacon Blog gets more than 19,500 views/month from people directly from this area, as well as neighboring towns in the Hudson Valley. Farther afield, readers check in from as close as New York City's five boroughs to as far as Vermont and even California. Facebook views average 2,000 to 5,000 every week from a following of over 3,100 people, with more at Instagram, which has over 2,700, and on Twitter, where ALBB has several media followers. Over 1,100 people have subscribed to the newsletter. Says Dutchess Tourism after promoting an event held in our headquarters: "It's our absolute pleasure to support your efforts in Beacon, NY. It's one of the places that makes us #DistinctlyDutchess."

A Little Beacon Blog is syndicated on BeaconArts, and is a featured resource on the websites of The City of Beacon, Beacon's Chamber of Commerce, and BeaconCitizen. Local media, including Highlands Current, Beacon Bits, Newburgh Restoration, and Radio Woodstock, have featured A Little Beacon Blog to their readers and listeners.

Movers: People researching moves to (or within) the Hudson Valley come across A Little Beacon Blog during online research, and discover a community they want to be a part of. Thanks to our stories and unique, in-depth coverage of local businesses, they can easily picture life in Beacon. When they move here, they stay on as readers.

I found A Little Beacon Blog in early 2011 when we were living in a tiny Brooklyn apartment with a toddler and a dog. We were looking to move out of the city and A Little Beacon Blog gave me glimpses of life in Beacon. Now that we live here, I’m an even bigger fan of the blog! (A personal fave is The Things To Do In Beacon Guides.) It has been so cool to witness the continuing evolution of A Little Beacon Blog—it’s doing big things! 
— Tessa Dean, Mom

Shakers: Tourism organizations, influencers in social media circles, teachers, city officials and others read A Little Beacon Blog to stay current with the happenings in and around Beacon, and to find ideas for ways to improve the places they live. Says one official in a neighboring town: "I love A Little Beacon Blog. I read it to see how our city can improve based on what I see working in Beacon."

adri cowan.png
I found ALBB when I was moving from Massachusetts. Through all my searching about what to do and where to go in Beacon, A Little Beacon Blog was everywhere I looked - and was the most informative, helpful and colorful source for how best to enjoy this wonderful city.
— Adri Cowan, Owner, Rogue Social and Social Media Manager for Marvel Comics

Residents: Citizens of Beacon, the core of our readership, enjoy following A Little Beacon Blog for the way we spotlight big stories that often go untold.

tabitha-george-small.png
I work in the city with a long commute and long hours, and I have two kids. On weekends, I just want to do fun local stuff, and A Little Beacon Blog is my go-to page to check out what’s going on in and around my town. I even added this link to my favorites and synced it to my calendar.
— Tabitha George, Mom

BY THE NUMBERS

19,500 views/month
3,100 followers on Facebook
2,700 followers on Instagram
1,100 newsletter subscribers

According to Google Analytics...
Monthly views: 19,500
Women: 69%
Men: 30%
Ages:
32% age 25-34
25% age 35-44
15% age 45-54
12% age 55-64
9% age 18-24
5.5% age 65+

Readers, by state:
New York: 85%
New Jersey: 3.5%
Connecticut: 1.7%
Massachusetts: 1.5%
California: 1.4%
Pennsylvania: 0.9%
Washington: 0.66%
Florida: 0.5%
DC 0.4%

Readers, by NY location: 
NYC: 28%
Beacon: 18%
Hopewell: 7.2%
Poughkeepsie: 3.6%
Red Oaks Mill: 3%
Albany: 2.9%
Myers Corners: 2.6%
Newburgh: 1.8%
Fishkill: 1.7%
Syracuse 1.7%

We've tailored advertising packages to fit different goals from different types of businesses. What you will find here is totally unique to how our publication works, how information reaches our readers, and what our readers respond to. Content for all advertising packages must pass our editorial standards, and must resonate with our readers. Each advertiser must be approved. Please contact us before purchasing to make sure your message will be a good fit with our readers.

Design Options: You can supply your own design, or you can use our in-house design service to design an ad for you. Please keep in mind that ads designed for print don't necessarily work for web. Websites are small, so the words in your ad need to be BIG. Our design agency is called InHouse Design Media and can be hired to design your internal print and digital needs for flyers, social media, ads in other publications, your entire website or logo, and more.

Design Ad Fee (optional): $250
Design Ad Tweak (optional): $150 (if you ran an ad before, but need to change a date or minor detail)

STATS
19,500 views/month
3,100 followers on Facebook
2,700 followers on Instagram
1,100 newsletter subscribers

AD Campaigns

 

SPONSORSHIP OVERALL
Reach our readers as a supporting sponsor at large.
*Monthly prices are discounted as subscription with a 3-month minimum.

SPONSOR ENTIRE WEBSITE LEVEL 1                          $550/month (discounted)*
+ Advertisement on every page of the website. Appears in the right side column under your industry, like "Banking" or "Marketing" or "Art". We can create a section for your industry.
Ad size: 250x250px
$650 1 month only   /   $2,750 6 months 1 month free   /   $5,500 12 months 2 months free

SPONSOR ENTIRE WEBSITE LEVEL 2                          $750/month (discounted)*
+ Advertisement on every page of the website. Appears in the right side column under your industry, like "Banking" or "Marketing" or "Art". We can create a section for your industry.
+ Instagram share once per month
Ad size: 250x250px
$850 1 month only   /   $4,250 6 months 1 month free   /   $8,500 12 months 2 months free

SPONSOR ENTIRE WEBSITE + ARTICLE LEVEL 3       $1,800/month* (discounted)
The most integrated program. A Little Beacon Blog will write about your business once per month, and include a highlight about your business in our weekly newsletter on Fridays.
+ Advertisement on every page of the website. Appears in the right side column under your industry, like "Banking" or "Marketing" or "Art". We can create a section for your industry.
+ One Article written about your business by A Little Beacon Blog's team each month.
Example: "Driving for a Transportation Network Company (TNC, like Uber) and Your Personal Automobile Insurance (Sponsored)"
+ This article shared on Instagram + Facebook
+ Weekly Mentions in Friday's Event e-Newsletter. We think of what to highlight so that you don't have to! We will send you an advance email each week to let you know what we are featuring.

$9,000 6 months 1 month free   /   $18,000 12 months 2 months free


SPONSOR A "THINGS TO DO" GUIDE
Get in front of the right readers for your business looking for things to do. See all Guides here.
*Monthly prices are discounted as subscription with a 3-month minimum.

SPONSOR A GUIDE LEVEL 1                   $100/month (discounted)*
+ Personal Name or Business Name Listed on a Guide
(Does not include an ad, this is a name recognition only)
$200 1 month only   /   $500 6 months (1 month free)   /   $1,000 12 months (2 months free)
Buy Now Online >
*Sign Up for the Discounted Monthly Price $100/month Here >

SPONSOR A GUIDE LEVEL 2                   $250/month (discounted)*
+ Advertisement on a Guide
Ad size: 450x120px
$350 1 month only   /   $1,250 6 months (1 month free)   /   $2,500 12 months (2 months free)
Buy Now Online >
*Sign Up for the Discounted Monthly Price $250/month Here >

SPONSOR A GUIDE LEVEL 3                  $350/month (discounted)*
+ Advertisement on a Guide
+ Advertisement in the Friday e-Newsletter
Ad size: 450x120px
$450 1 month only   /   $1,750 6 months (1 month free)   /   $3,500 12 months (2 months free)
Buy Now Online >
*Sign Up for the Discounted Monthly Price $350/month Here >


WEEKLY AD RATE
Reach our readers by placing an ad in our newsletter

AD IN NEWSLETTER + WEBSITE                        $450/week
Advertisement placed in Newsletter + Website 1 week.
Ad size: 450x120px or 250x250

AD IN NEWSLETTER + WEBSITE                        $850/week
Advertisement placed in Newsletter + Website 1 week + Instagram share
Ad size: 450x120px or 250x250


REAL ESTATE LISTINGS
HAPPY HOMEOWNERS + OFFICE SPACE

For realtors looking to sell homes or commercial spaces.
Our readership is diverse and lives in many areas of the Hudson Valley, NYC.

REAL ESTATE LISTING PACKAGE LEVEL 1                       $350/month (discounted)*
+ List a different property in our newsletter 1x/week.
$450 1 month only                 $1,750/6 months get 1 free                $3,500/12 months get 2 free

REAL ESTATE LISTING PACKAGE LEVEL 2                       $450/month (discounted)*
+ List a different property in our newsletter 1x/week.
+ List your properties with 1 picture each in your Business Directory spot.
$550 1 month only                 $2,250/6 months get 1 free                $4,500/12 months get 2 free

REAL ESTATE BIG FEATURE LISTING LEVEL 3                       $750/listing
A picture-heavy listing to help you reach people who read A Little Beacon Blog looking for the latest opportunities.
+ Photos published on website as a dedicated article (up to 5 photos) with square footage and details
+ Photos published in Instagram
+ Photos published in Facebook
+ 1 Flyer Created for Instagram (looks different than a traditional paper flyer...designed specifically for our audience)
+ Flyer published in Friday's newsletter
$750/property                 $3,750/6-properties get 1 free                $7,500/12-properties get 2 free

Reserve Your Spot + Buy Your Real Estate Listing Here >


GUIDE + RETAIL STOREFRONT AD CAMPAIGNS
This package designed specifically for retail storefronts & restaurants.
*Monthly prices are discounted as subscription with a 3-month minimum.

LISTING LEVEL 1                                      $175/month
Photo of Your Storefront or Restaurant Placed in Shopping or Restaurant Guide
Ad size: Square photo
$350 1 month only   /   $875 6 months 1 month free   /   $1,750 12 months 2 months free

LISTING LEVEL 2                                      $450/month
BAM! This is where things get fun.
+ Photo of Your Storefront or Restaurant Placed in Shopping or Restaurant Guide
+ Weekly Newsletter Feature Using Your Instagram Photos (we write 1-2 sentences highlighting something in your shop or eatery for our weekly newsletter sent on Fridays)
Ad size: Square photo
$2,250 6 months 1 month free   /   $4,500 12 months 2 months free

LISTING LEVEL 3                                      $750/month
BONUS! This is where things get fun and you get original photography.
+ Photo of Your Storefront or Restaurant Placed in Shopping or Restaurant Guide
+ Weekly Feature Using Your Instagram Photo (we write 1-2 sentences highlighting something in your shop or eatery for our weekly newsletter sent on Fridays)
+ Our Photographer Comes To You Each Week to Take A New Photo
Bonus: You get to keep the photo we publish and use it for your marketing purposes.
Ad size: Square photo
$3,750 6 months 1 month free   /   $7,500 12 months 2 months free

LISTING LEVEL 4                                      $1,450/month
SOCIAL MEDIA MAGIC You get original photography and we can post it to your Instagram
+ Photo of Your Storefront or Restaurant Placed in Shopping or Restaurant Guide
+ Weekly Feature Using Your Instagram Photo (we write 1-2 sentences highlighting something in your shop or eatery for our weekly newsletter sent on Fridays)
+ Our Photographer Comes To You Each Week to Take A New Photo
+ We will post the photos and captions we write to your Instsagram, with all of the hashtags. That is 4 Instagram postings a month that you don't have to do! We can do it for you, behind the scenes, on your account.
Bonus: You get to keep the photo we publish and use it for your marketing purposes.
Ad size: Square photo
$7,250 6 months 1 month free   /   $14,500 12 months 2 months free


EVENT PROMOTION
Great for event organizers who want to elevate and promote their event.

EVENT PROMOTION PACKAGE 1                  $350
Flyer in a Guide + Newsletter for 1 Week
Design of ad or flyer not included, and can be purchased separately for $250. If you're providing the artwork, the dimensions are below. Use big words, as you are designing for a small space! Or we could do it for you!
Ad size: 250x250px

EVENT PROMOTION PACKAGE 2                  $975
Flyer in a Guide + Newsletter for 2 Weeks + Instagram Share
Design of ad is included.
Ad size: 250x250px

EVENT PROMOTION PACKAGE 3                  $3,800
We go to town on your event. This is big! We will write and publish an article and include photos that really bring the reader into the experience to entice them into attending your event.
Flyer in a Guide for 1 Week + Instagram + Facebook + Full Page Article + Dedicated Newsletter Sent to our People
Ad size: 250x250px + up to 5 Photos

Reserve Your Spot & Buy Your Ad Package Here >

Thank you for listing my shopping event in your newsletter! Some people who came by said that they saw it in your Things To Do In Beacon Guides and came over.
— Abigail Taylor, Psychedelic Sunset Vintage

BRANDED CONTENT (SPONSORED ARTICLE)
Our highest and most integrated form of marketing.
Great for businesses, artists, or organizations who want to show and tell to our readers by using many photos to color the story that we will write for you.
*Monthly price is discounted as subscription with a 3 month minimum.

SPONSORED ARTICLE ONGOING                          $1,800/month* (discounted)
One Article + Instagram + Facebook + Weekly Mentions in Friday's Event Newsletter
This Sponsored Article is featured in the newsletter, but is not republished in its entirety.
Example: "Driving for a Transportation Network Company (TNC, like Uber) and Your Personal Automobile Insurance (Sponsored)"
$9,000 6 months 1 month free   /   $18,000 12 months 2 months free

SPONSORED ARTICLE                                              $2,800
One Article + Instagram + Facebook
Includes up to 5 photos. Our photographer can come to your place of business if in Beacon to take photos. Or, we can use photos you already have. However, if we feel that the photos are not adequate, we will want to send out our photographer, which may involve an additional fee if outside of Beacon.
Example: "Experimental Fine Artist Painter Jeffrey Terreson Moves to Main Street (Sponsored)"

SPONSORED ARTICLE + NEWSLETTER                   $3,800
One Article + Instagram + Facebook + Newsletter
This is Sponsored Article, plus a total republish in the newsletter with all photos and the complete article to make sure people saw everything. Includes up to 5 photos. Our photographer can come to your place of business if in Beacon to take photos. Or, we can use photos you already have. However, if we feel that the photos are not adequate, we will want to send out our photographer, which may involve an additional fee if outside of Beacon.
Example: "The Lofts at Beacon Falls - Gorgeous Apartments in the Heart of Beacon in a Historic District (Sponsored)"