ViaHero is seeking an experienced full-time Marketing Manager/Director. Are you excited about building a new way to travel? Want a fast-paced startup environment where you can try out features, get feedback and iterate? Want autonomy on a small team? Have wanderlust? ViaHero is a Beacon travel startup. We've built a platform where locals plan your trip. We're reinventing the travel agent. It's a brand new way to travel, for those who want to travel independently and see a place through a local's eyes.
Develop and execute the marketing strategy across all ViaHero channels including content marketing, affiliate partner marketing, customer referral marketing and performance marketing (email, retargeting ads, prospecting ads).
Craft a marketing plan that accelerates momentum and evangelism among our 20,000 paying travelers.
Demand generation: Develop, test and implement new high-impact, multi-channel strategies.
Define and own marketing metrics and goals, including owning the marketing stack and attribution models.
Work strategically with founders to drive quarterly and yearly goals.
3+ years of product marketing experience, with 1.5+ years as a Marketing Manager or higher role, with an online consumer brand.
A proven track record in leading channel strategy for email, retargeting ads, and performance marketing.
Experience executing on strategy within an online consumer brand; experience within the travel, tech-enabled services or marketplaces is a big bonus.
Proven ability to develop marketing channel strategy, and then turning that into actionable items that you or an entry-level marketer can clearly execute.
Excellent project management and organizational skills with high attention to detail. Proven track record of defaulting to action and asking more questions.
Fluent across digital marketing channels - SEO, SEM, social ads, email marketing, lead generation, and affiliate marketing.
Experienced product marketer who can take brand messaging and optimize a channel.
Obsessed with the user journey, and you understand how product and marketing intertwine to craft the ideal user experience.
Ability to have detailed conversations regarding analytics and metrics while balancing with consumer and creative insight.
Detailed and data-driven. You love testing and iterating your way to your goals, once you have an in-depth understanding of the customer.
A passion for experimentation and creating a culture of learning
You have an entrepreneurial spirit, and experience working for small companies. You’re used to doing more with less, finding creative ways to resolve an issue with a simple solution, collaboratively.
You are a strategic thinker while able to get into tactical execution when needed.
Burning desire to build the next great travel brand
Compensation, Benefits, & Perks
Competitive salary based on experience, w/ stock options and bonuses.
Awesome health insurance benefits
$400 flight credit and free trip planning to any ViaHero destination
20 days PTO, plus 20 days of remote work - did we mention we like to travel?
Be a catalyst for change - inspire many to travel off the beaten path and support local economies.
Annual company trip.
This position is available immediately. Email firstname.lastname@example.org with a note about why this role is perfect for you, and your resume or LinkedIn profile.